4U2 - COSMETICS

4U2 (Four U2) Thai cosmetic brand Founded in 2002 as a brand of high quality cosmetics at affordable prices. Capital products are invented to meet the beauty needs that Thai women want exactly. Beautiful for all ages and every day.

Web Official : www.4u2thailand.com
Facebook : www.facebook.com/4u2cosmetics

Founder profile & Important event

4U2 is a Thai cosmetic brand.Established over 18 years Initially, the 4U2 brand started with Mary's mother. That bought the rights from the United States By being a partner in the 4U2 brand together with foreigners During that time, 4U2 had more than 100 stores.But in 2011, the 4U2 brand encountered a bigger problem. When the company is reaching a dead end Malls are putting pressure on the 4U2 brand because of poor sales.Until 4U2 had to close dozens of branches.At that time the 4U2 brand had another 40 million baht in debt.But worse, foreign partners ask to sell their shares Then let this way to continue to use debt At this point, you Mary Began to step into the management of 4U2 after mother.Which at that time Mrs. Mary was only 22 years old Mary is considered a very brave person.Because she did not finish university And still have to bear huge debts For learning from success She always studied What kind of products are the brands that are selling well? And what kind of product do customers like At that time The lipstick trend is on the rise.Which new lipstick brands are coming out? It sells well.So 4U2 doesn't delay to catch this instantaneously.Until it became a big turning point for the brand that has it all Because after 4U2 released the Lipaholic version of the lipstick.It takes only one month and the product is sold out quickly.